The Photography Industry: A Deep Dive into Recent Struggles and Slow Recovery
The photography industry, which was valued at $10.79 billion globally in 2019, faced significant challenges due to the COVID-19 pandemic in 2020, resulting in a steep decline to $7.65 billion. Major camera manufacturers like Canon, Nikon, Sony, and Fujifilm saw substantial revenue drops, while the global photography services market fell from $36.42 billion in 2019 to $27.3 billion in 2020. Despite a slow recovery from 2021 to 2023, the industry has yet to reach pre-pandemic levels, with 2023’s valuation still 11% below 2019. The rise of smartphone cameras capturing 85% of all photos has also impacted traditional camera sales, presenting ongoing challenges for the industry.
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